Hello every body, my name is Nguyen Thuy Giang, you can call me Teresa.
It is so great that our blog works well. Hope that we can learn from each other from this blog :). The reason why I chose Singapore Airline (SIA) is that SIA is one of the world’s leading passengers and cargo carries and emphasize on excellence in customer and in- flight service with arrange of strategies on information system.
SIA
was established in 1972, growing from a regional airline into one of the most
expected travel brands around the world. SIA has won numerous awards such as Best airline to the Far East, Best
First class and Best in-flight entertainment, etc. SIA’s success is due to its
global strategies that emphasize commitment to technology and training, better
fleet and equipment, service quality and innovation as well as strong leadership
and management. Moreover, SIA was the first airline which introduced
satellite-based in-flight telephones in 1991, and which developed a plan, idea
to implement in-flight entertainment system in 2001.
One
of the critical success factors for information system of SIA is IT planning
and new IT applications to support business objectives and strategies. For
example, booking and checking flights online, ipod and iphone connectivity,
Priority passengers can check their accumulated mileage as well as perform a
real-time update of their personal particulars, flight path gives an amazing
view of flight in motion, information is transmitted via satellite transmission
on an hourly basis to ensure customers stay on top of the latest news. SIA also
supplies many interesting applications such as learn a language program, city
guide, culture quest to help customers understand local cultures, sound view
executive book summaries to learn about key strategies from today’s top business
books.
The
second factor is upgrading of infrastructure. In order to achieve this
objective, SIA is involved in the continuous process of upgrading its existing
hardware, network, and software applications as well as acquiring new hardware,
and developing new network applications. For example, audio- video inputs help
to connect to customers’ personal portable players on the widescreen, USB
connection, in-seat power supply, personal in-seat telephone allow to make
calls anywhere in the world via a global satellite network. SIA also provide a
numerous of entertainment devices to make flying more enjoyable for its
passengers such as active noise canceling headphones, hand set, musics,
movies, television programs.
To
remain productive, all new employees undergo a compulsory 3-month orientation
program to ensure that they understand the different IT systems. SIA ensures
that its staff possess the necessary skill level to exploit and to keep up with
changing technologies.
Rather
than developing in-flight services, SIA also puts in countless efforts to
improve the facilities and service at Changi airport with innovative
technologies. For example, SIA was the first airline which applied leading edge
wireless gate link technology within the airport in order to share data
successfully with aircraft, passengers terminals, maintain operations, baggage
handling and so on.
To
read more information please visit the site: http://www.singaporeair.com/
Hi Teresa, I must say your organization explain is very good. The company you chose to analyze the strategic elements of its ICT plan is Singapore Airline which has grown from a regional airline into one of the most expected travel brands around the world. The strategic elements you recognize are: 1) support business objectives and strategies, 2) upgrade infrastructure and 3) remain productivity. In my opinion, I do agree with the first element and the third one you identify, as you list a lot of relevant strategic services and measures which are perfectly reflect the first and the third strategic aims of Singapore Airline. Such as booking and checking flights online, ipod and iphone connectivity, city guide and culture quest and so on. However, the second element - upgrade infrastructure, I think it is not a specific element, because upgrading infrastructure is in order to further satisfy consumers or improve quality of services or follow up competition, right? So maybe these are more appropriate to be the elements of its strategic ICT plan. Do you think so?
ReplyDeleteFor the effectiveness or value measurement of a strategic management plan for information systems in the tourism sectors, I think:
1. Supporting business objectives and strategies – The most effective and most simple way to measure the effectiveness of the strategic element is comparing the actual outcomes with the expected values in objectives and the values before the implementation of strategic ICT plan. The differences between them are the consequences of the effectiveness, to see whether increase or decrease.
2. Remaining productivity – As the productivity of Singapore Airline is measurable and quantifiable, its productivity will quantify as the volume of passengers arrivals and departures of Singapore Airline, the rate of passengers carrying per flight, total revenues and so on. In order to measure the value, comparing Singapore Airline’s a series of quantized data before and after implementing strategic ICT plan is feasible.
Cheers
Xie Mingrui (Terry)
Hi Terry,
ReplyDeleteThe second strategic element was provided to meet the demand of customers, to supply best services and to make flying more enjoyable for its passengers as I mentioned above. I do agree with you that satisfying consumers and improving quality of services are more appropriate for this strategic.
Thanks for your contribution.