Wednesday, 22 February 2012

ICT strategies of Agoda


Using the ICT strategies to make Agoda popularity also brought the great convenience for our traveling.

Agodawww.agoda.comis an internet company which provides online hotel reservations services for properties focused primarily in the Asia Pacific Region, It now has approximately 600 employees and offers users search availability services in 37 languages, focused on securing and providing the lowest available hotel prices in every destination worldwide. Agoda's reach in the Asia-Pacific region is unmatched, with instant availability at more than 30,000 hotels. And connections are global to offer the lowest prices at 170,000 hotels worldwide. With hundreds of staff operating across the globe, Agoda is uniquely able to combine local knowledge and connections with world class technology to provide the best hotel deals on the web. Guests can make a booking through credit card (Visa, Master Card, AMEX, JCB and Carte Bleue) and PayPal. The company was created by founder Michael Kenny in the late 1990’s, the initial concept was to use the burgeoning power of search engines to fill a perceived void of hotel and travel information.

What makes Agoda unique is the pairing of technology and the human touch. It is negotiating personally and directly with hotels to ensure the best possible value, and then use the latest technology to deliver these bargains to customers. And have 24/7 multi-lingual customer service means assistance is quick at hand when it really counts. The program, launched in 2004, allows customers to earn points automatically, beginning with their first reservation. These points can be used across the site for thousands of hotels, freeing customers from brand-specific loyalty programs and blackout dates. This is the biggest advantage Agoda has over their competitors. You can earn points automatically, from 4% - 7% of your room price. You can either use up those points or save them up for an even bigger discount and free nights.

The benefit of using Agoda doesn’t end there. You can earn an easy 500 reward points for submitting a review of the hotel you stayed in. Agoda heavily relies on guest reviews so they want to give them an incentive. It's easy to submit a review and wouldn't take more than five minutes. You usually get an email from Agoda within 2 weeks after check out, asking for your review. As you can see as a frequent customer of Agoda, your points can quickly add up.

What I like best about Agoda is their ability to quickly confirm room availability. Agoda's reservation systems are always up to date with the latest deals, special prices and of course instant room availability.

Finally don't you hate it when researching a hotel online and you don't know exactly what types of attractions or other hotel options are in the area? Agoda has a great hotel map feature that uses Google Maps to pinpoint your hotel's location and reveal nearby landmarks, attractions and hotel alternatives.

3 comments:

  1. Hii,

    So basically the main ICT strategies are reward systems, latest deals indicator & mapping feature.
    Well according to me the reward system is only applicable to the repeat customers, the other two strategies are to attract the new customers to book through the agoda.com

    You have also mentioned about the review submitting system which i find it a little less effective coz just for the sake of getting the reward points customers might give irrelevant review so this needs a constant monitoring.

    In my opinion the Agoda.com is using the biding application which helps the customer to know at what price the other customer has booked a hotel room. This helps the customer to know what rates others are getting the room.

    Such ICT strategies are more customer friendly and very attractive which will increase more bookings through such sites..
    But we also need to consider that there are still customers who wish to book directly from the hotel as they have a notion that the rates which hotels give are lowest and without commission so there should be some ICT strategies to attract such customers.. Let me know your views..

    -jaini

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  2. Hi Lin Shuo,
    According to your blog, You mentioned that there are three strategies, Agoda used to attract their customers. In my opinion, the factor to measure the effectiveness of strategic plan for information systems in Agoda is a increase or decrease in the number of clients booked through this website and feedbacks of customers.
    I think Agoda is quite successful in their ICT strategies because it brought more convenience for customers, and nowadays Agoda becomes more popular and prestige in online hotel reservations services.
    Giang

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